Privacy Policy

Last updated: May 2026

Who we are

SweetSmile is a private dental practice located in Hendon, London. We are committed to protecting your personal information and being transparent about how we use it. This policy explains what data we collect, why we collect it, and how we handle it.

Our contact details: SweetSmile Dental Practice, Hendon, London. Email: info@sweetsmile.co.uk

What data we collect

We may collect and hold the following personal information: your full name, date of birth, address, telephone number and email address; your medical and dental history, including details of medications, allergies and previous treatments; details of appointments and treatments carried out; payment information (we do not store full card details); and records required by the General Dental Council.

How we use your data

We use your personal data to provide dental treatment and manage your care; communicate with you about appointments, treatment plans and follow-up care; meet our legal and regulatory obligations as a practice registered with the GDC; process payments for services; and respond to enquiries and complaints. Our lawful basis for processing your data is the performance of a contract (your treatment), compliance with legal obligations, and, for special category health data, the provision of health or social care.

Who we share your data with

We may share your information with specialist referral practices or hospitals if you are referred for specialist treatment; dental laboratories preparing restorations or appliances; our software providers and IT support (under strict data processing agreements); and regulatory bodies such as the GDC if required. We do not sell or share your data with third parties for marketing purposes.

How long we keep your data

We retain patient records for a minimum of 11 years from the date of the last entry, or until age 25 if the patient was a child at the time of treatment, in line with GDC guidance.

Your rights

Under the UK GDPR, you have the right to access a copy of the personal data we hold about you; request correction of any inaccurate data; request deletion of your data (subject to legal and professional obligations); object to or restrict certain types of processing; and lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk. To exercise any of these rights, please contact us at info@sweetsmile.co.uk.

Changes to this policy

We may update this policy from time to time. The latest version will always be available on this page.